Handal Indah Becomes Malaysia’s First Transport Operator to Launch Its Own eSIM
Johor Bahru, Malaysia | October 4, 2025: Handal Indah Sdn Bhd (HISB), through its subsidiary HI Mobility Berhad, announced the launch of ManjaSIM, Malaysia’s first eSIM introduced by a public transport operator on October 2, 2025. Developed in collaboration with XOX Digital Sdn Bhd, ManjaSIM provides passengers, including leisure travelers, with unlimited data for only RM18 per month, making it one of the most affordable connectivity solutions in the country.
From the word “Manja” which means “to pamper”, HISB come up with ManjaSIM to ensures passengers remain connected to pamper their journeys with easy connectivity whether catching up on work, staying in touch with loved ones during leisure travel, enjoying entertainment, or using Handal Indah’s official onboard applications for cashless fare payments and journey planning.
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| Sign of Collaboration between Mr Loh Boon Teong, The Chief Commercial Officer of XOX Digital Sdn Bhd and Ms Lim Chern Fang, Chief Marketing Officer of HI Mobility Berhad. |
“As a public transport provider, our responsibility has always been to connect people. With ManjaSIM, we are extending this promise from physical mobility to digital connectivity,” said Ms. Lim Chern Fang, Chief Marketing Officer of HI Mobility Berhad. “We understand that staying connected while traveling is important — whether it’s for entertainment, work, or communication. To make this possible, we want to offer affordable connectivity to our passengers. ManjaSIM answers this need with reliable nationwide coverage at a fraction of the cost charged by larger telcos.”
ManjaSIM also supports the upcoming Visit Johor 2026 and Visit Malaysia 2026 campaigns by ensuring both local and international visitors enjoy seamless, affordable, and reliable connectivity upon arrival. Travelers can conveniently purchase and activate ManjaSIM online, register easily, and benefit from nationwide coverage across Malaysia especially in major cities, highways, and popular tourist destinations.
This initiative is especially timely and relevant for passengers visiting Malaysia on a short-term basis, giving them convenient access to affordable data throughout their stay in the country.
“Connectivity is no longer a luxury, it is a necessity. With ManjaSIM, locals, students, commuters, and international visitors can enjoy unlimited data across both Peninsular and East Malaysia,” Ms. Lim added.
To celebrate its debut, ManjaSIM is offering an exclusive Buy One Month, Get One Month Free promotion, available until the 10,000 eSIM are redeemed starting October 2, 2025. ManjaSIM is now available via online platforms for quick purchase and activation.
ManjaSIM is available as an eSIM, with a physical sim card option also offered to ensure compatibility with a wider range of mobile devices, complete with free delivery anywhere in Malaysia.
Priced at RM18 per month for unlimited data within Malaysia with nationwide coverage, ManjaSIM reflects Handal Indah’s commitment to not only care for passengers’ journeys but also extend connectivity beyond travel — keeping people connected.
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